The right steps can capture the attention of your friends and potential leads.
What I am referring to is pinning, highlighting and milestones—three Timeline features that can change the number of people who interact with your content.
Think of these features as digital megaphones, broadcasting your content louder to ensure you are seen and heard by those who really matter to your niche or business.
To ramp up your content on Facebook, consider implementing these three Facebook Timeline features for your page.
#1: Pin a Post
What’s a Pinned Post?
A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.
Smart Pinning Strategies
Here are a few simple ideas to help you decide on the best pinning strategies for your niche.
You can use a pinned post to build potential leads and/or an email list for other opportunities you want to present to targeted leads.
Offer something of value in exchange for Likes or shares’.
On Facebook, the company Scribbler promises “50 Calligraphy Tips” in exchange for a Like. To encourage people to check out their offer, they created a pinned post, as seen in the example below.
You can also pin something on your page that you want first-time visitors to see first. Because the default landing tab is no longer an option, a pinned post can act as a welcome mat for first-time visitors.
Consider creating a welcome video and then posting it on your page as a status update, with a message such as, “Welcome! If you’re looking for a great business oppurtunity, take a minute to watch this short video.” Once you post it on your page, pin it so it stands out to all first-time visitors.
If you don’t have a welcome video, keep it simple with a welcome image, as seen in the example below. Here Donna of Socially Sorted used a pinned post.
Images stand out on Facebook more than any other media, so consider adding an image to your pinned post. The ideal size for pinned images is 404 x 404 pixels.
The next time you are promoting a webinar, teleclass or any online or offline event, use an image as your promotional banner and pin it to your page.
What’s a Highlighted Post?
A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page
Smart Highlighting Strategies
Here are a few smart strategies to help you make the most of your highlighted posts.
Highlight your referral’s testimonials. Each time you have a referral who makes money under your guidance, either turn that post into an image (as mentioned above) or include the testimonial and an image of your downline in a status update and then highlight it to make it stand out even more.
Since you can have more than one highlighted post on your page, consider a strategy with your highlighted posts. Perhaps you want to make it a rule that you always highlight Facebook posts that show your payouts and earning..
Or if you create videos, you might want to make it a rule that all video posts are highlighted. When you create a strategy like this, you are more likely to use these features more consistently.
What Are Milestones?
Milestones are a great way to tell the story of your business through words and imagesThey can appear anywhere on your timeline depending on the date you designate.
Smart Milestone Strategies
Many internet marketers add milestones to their page, but fail to look at milestones as marketing channels. The more strategic you get with your milestones, the more traction you see. Here are a couple of examples to make the most out of your milestones.
Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.
Also make sure to include a call to action with a link to more information in your milestone. You don’t just want to tell people about your milestone—you want them to take action and learn more.
By adding a link in your milestone, and encouraging potential leads to find out more, you can build a stronger relationship with your people and potentially generate more sign ups, completions and payouts.
As you can see, there are many possibilities with pinning, highlighting and milestones. These features are great ways to call attention to your most important content. Now it’s your turn!
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As you can see, there are many possibilities with pinning, highlighting and milestones.
These features are great ways to call attention to your most important content.
Now it’s your turn!
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