Traffic from Offline Marketing

Internet marketing is not restricted to just online. In our business you will soon learn that there is more then one way to skin a cat. Basically there are tons upon tons of ways to drive traffic to your landing or capture pages. Offline marketing is one of these ways and in our opinion a very powerful one.


You can never underestimate the value of using low cost, offline marketing  to drive large amounts of organic traffic to your capture page. Always make sure your link  is clearly listed on all of your marketing materials like business cards, brochures, published articles in local news papers, print advertisements, small flyers, your vehicle (customized bumper stickers ), and anything else your mind can think of. Always try to think outside the box and be creative with your offline marketing strategies. Using your imagination with low cost offline promotional techniques can drive a significant  amount of traffic.


Examples of offline methods that can drive traffic:
Here are some examples of low-cost offline marketing techniques that can drive traffic to a website:

News Paper Classified Ad Posting
Believe it or not, you can actually make money with classified advertising. There are some people who wade through the classifieds each day looking for a good deal. You can capitalize on these searches with your marketing message. Be sure to have a good headline and relevant text because you don’t have much room to play around with.Your headline should be in bolded letters and your text should instruct the reader on how to get more information. There is just not enough space to explain everything via the classifieds, so don’t even try to do it. Instead, focus on generating traffic which in turns generates leads.

Distributing Flyers 
Distributing Flyers around your  city in targeted areas can be very effective if done correctly. It is so many creative ways that you can get flyers in the hands of your target market and have them jump online to visit your landing or capture page. One example is every day when you go and buy your morning paper, slip some flyers in the rest of the papers in the machine or pile. With out business it will be effective if you also do this with the employment magazines machines around your city. Another way is to take a trip down to the local college or university and post them everywhere you can including dorm entry ways and bulletin boards. There are an unlimited amount of places you can distribute flyers, you are only restricted by your creativity and imagination. If you are too busy to distribute flyers on your own you can outsource the work for relatively cheap.

Business Cards
Business cards are should be self explanatory. Informing every person you come in contact about your business targeted or not is always a good idea. Networking is a very big part off our business and can generate tons of traffic just off of word of mouth. A perfect example of this is sliding your business card in any outgoing mail that you send out including anything that has a postage paid envelope. Basic business cards are not very expensive, you can create them yourself or use a service like vista print.

These are just a few methods that you can try but always remember do not restrict yourself from coming up with  more of your own. We will continue to update this section with more techniques regularly so bookmark this page and check back regularly. 

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