Target Marketing

You must Target

How Important is Target Marketing?

The cold hard truth is you will not become successful with our program or any business for that matter if you don’t acknowledge the importance of target marketing. Internet marketing is no different then conventional business conducted offline except for one factor, the online business environment is worldwide. Competition is fierce and you have to consistently learn new methods to be on top of your game at all times. You will have to use target marketing more than ever to generate the right type of leads that will eventually convert into sign ups. The only way to do this is to use and understand the importance of target marketing and free targeted web traffic.

The Online Marketplace

In your typical offline business environment you are operating only in an area where there is a need or demand for your products or services. You are partially restricted to being able to only market in the immediate area where your establishment is located. Unless you have a product or service that you can ship out, you are not really trying to bring in customers that are not located near your business. Everyone has their specific geographical location and you target that area with offline business.

With online business your marketing campaigns do not have to stay confined to one city, state or even country because you will be competing to convert people all over the world. With our business of internet marketing you do not have the luxury of being specific to your geographical location. Instead you have to develop creative ways of drawing the attention of internet users preferably with free targeted web traffic. This is not necessarily easy when you first begin with internet marketing but as you learn more of how it works and develop your own methods and strategies, in time it will be a piece of cake. There are a vast amount of marketers working online 24 hours a day, 7 days a week and 365 days a year, so most people are used to seeing ads thrown at them and flat out ignore them. If they do not already have interest or want your product or service they will most likely over look your business pitch. To overcome this you will have to laser target leads that you know will have some kind of pre-existing interest in what you have to offer.

The positive side of our business is the internet is huge and there is virtually no end to it. Within the online environment there are millions upon millions of people online everyday that you can target and market to, but you have to figure out where these people you want to target are located and what will be the best way to pitch your business. There is no dennying that it is a lot of work to market online, but if you use a solid technique called target marketing then you will quickly overcome the obstacles of internet marketing. Target marketing offers you many benefits to make the most of your marketing efforts and most of the time guarantees you results be them small or large depending on the scale of your efforts.

What Exactly is Target Marketing?

The definition of target marketing is a group of customers that a business has decided to aim its marketing efforts and ultimately its products or services towards.

Once you identify your target market, you then focus on marketing to only that segment. It will save you valuable time and can help ensure that your marketing efforts are not wasted on people who have no interest in what you have to offer.The art of target marketing helps to keep your marketing organized and makes it easier to focus on the task at hand.

Who Do You Target with Your Marketing?

To start target marketing you have to break down the market into segments. This is called market segmentation and it can be done in a variety of ways. For our form of business we will focus on two types of segments,demographic and psycho-graphic. Demographic segmentation is based on statistics like race, age or income. With our business the optimum demographic target would be a variety of college students, stay at home mothers, the unemployed, people looking to supplement their income etc. You can easily find these type of people with simple online market research. For example, you want to target the stay at home mothers? Simply go to Google and type in keywords such as “Stay at home mom-forum-facebook”. Google will return results of places where stay at home mothers frequent. That can include Facebook groups, forums/message boards just to name a few. Another example of finding your optimum demographic segment, say for instance “the unemployed”, would be easy as doing some research on the cities around the country with the current highest rate of unemployment. With your findings you can use that information to know where it would be best to place classified ads for Instant Money Network or any other business that you are involved in that caters to that certain demographic. The other type of segmentation that you should focus on is Pyscho-graphic segmantation. Psycho-graphic segmentation is strongly based on lifestyle. This can include for example people who have pets, children or who have certain habits, like smoking. This information is also quite easy to collect with simple market research.

As you can see, once you figure out the market segmentation you want to use, you then need to start doing market research to narrow down your target market. Obviously, the market segments that you should be targeting for our business will be people interested in making more money. Luckily for you there is a wide spectrum of people on and offline who are looking for legit ways of making more money even if it is just an extra $20 here and there.

Now That You Know the Importance of Target Marketing…

You can see that it is the best way to use your marketing efforts and it can save a lot of time. It is the most effective way to ensure that you are not wasting time marketing to people who have no interest in what we have to offer. Acknowledging the importance of target marketing is a must to acquire a solid online business model.

You cannot succeed or find financial freedom if you do not focus on target marketing.

Comment section